TikTok is introducing a new feature that enables them to lessen the amount of AI-made videos appearing in their feeds. This step comes as the service announced that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale release. This development comes amid a surge in AI content, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a competing service only show content made by AI. A significant portion of this output is deemed “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we aim to give people the power to increase or decrease of that, based on their own preferences,” stated a company executive.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its service tagged as artificially created. Collectively, more than 100 m media items are submitted to the app every day, making clips made by AI a minor part of its overall inventory.
User Control Features
Users will be able to reduce or increase the volume of AI content they watch by accessing the topic control option in the app and picking AI-made media. Additional categories that can already be controlled under the tool include politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules mandate content makers to identify lifelike AI-generated content, and it forbids malicious fake videos of well-known individuals or crisis events. Any believable AI video that is not labeled can be removed under its user guidelines.
In addition, the app will henceforth add an artificially created label to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is designed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The platform is additionally launching a $2m AI literacy fund for specialists and groups to produce learning resources about using AI responsibly. This project will support non-profit groups focused on educating coding and technology.
Content Safety Approach
TikTok has supported its safety measures, following debate over plans to lay off hundreds of safety staff in the UK. The company is set to cut 439 jobs in its content moderation division in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content prior to it has to be seen by humans. The company announced a notable drop in shocking and graphic content handled by human moderators over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”
